Not Investing in Product Positioning is a Disrespect to the Product Itself
vinishgarg.substack.com
In startups and growing teams, marketing involves two different roles - product marketing and brand marketing. The product marketing managers own customer research and segmentation, they craft the message and positioning statements and lead content marketing strategy that aligns with the GTM roadmap. This is essentially a cycle from the GTM strategy to sales enablement.
Not Investing in Product Positioning is a Disrespect to the Product Itself
Not Investing in Product Positioning is a…
Not Investing in Product Positioning is a Disrespect to the Product Itself
In startups and growing teams, marketing involves two different roles - product marketing and brand marketing. The product marketing managers own customer research and segmentation, they craft the message and positioning statements and lead content marketing strategy that aligns with the GTM roadmap. This is essentially a cycle from the GTM strategy to sales enablement.